Wild Ombre, 30 Nov. 2016

Really nice, works well as long as you're careful and take your time with it.But it is £7.99 in Boots so if you're going to buy it, I'd go there instead. £12.57 is a crazy price. And there's no way £17.97 would ever be a reasonable price for this.

Verified Purchase This review is from: Preference Wild Ombré Intense 104 Hair Dye For Dark Brown Hair (Personal Care)

Mixed feelings., 28 Jun. 2017

Applied over previously bleached hair that was orange / dark yellow to begin with. The dye has successfully lifted my colour a little higher to pale yellow, making it appear far more natural, evening out most of the worse stains left from prior, permanent hair dyes. The box boasts it lifts one's current shade much higher than it will within the time limit, it seems. The violet conditioner also does little to help with brassy tones and appears too pale a purple to be a good toner to begin with. All in all, I safely received some lift from this dye which I'm happy with, just nothing too extravagant.

Verified Purchase This review is from: Preference Platinum Extreme Platinum Blonde Hair Dye (Personal Care)

Explosive results, 10 Sept. 2016

Easy and clean to use. Results wonderful. Beware though, I left some in the bottle and the nozzle blocked up and the bottle exploded in the night. Remove the lid when finished, rinse the plastic bottle and dispose.

Verified Purchase This review is from: Preference Platinum Extreme Platinum Blonde Hair Dye (Personal Care)